Are you debating whether expansion to the US market is right for your company?  The opportunities are vast, but understanding the unique market dynamics is critical to a successful entry.  This is the moment to dream about the possibilities on the horizon and then synthesize with the market realities.

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A Market Opportunity Assessment can build an overview of the market as it relates to your product and potential customers.   We will gather and analyze insights with relevance to your goals so you have knowledge to make informed business decisions about the best course moving forward.

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Market Opportunity Assessment

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• Category Overview and Segmentation

• Competition

• Customer Needs and Motivations

• Distribution Options

• Retail Dynamics and Placement

• Communications

• Pricing